One way is to exhibit at industrial trade shows, but they are expensive to get to, setup, tear down and get home from, they are done after 3 to 5 days and they get mostly regional leads.  Advertise in trade journals, you have national reach, but have you seen the cost of a full page ad in a major journal lately? I can tell you that I recently looked and it was over $7,000.00 for 1 month. Another way is to have a full time presence on the internet (much less expensive, much larger audience).

We are finding that more and more companies have put holds on capitol expenditures and are looking for products and innovations that can help them be more productive with the equipment they already own. Industrial buyers are spending more and more time on the internet searching for the best deal they can find for any products they do need to get.  They are looking for the best price/value available and outstanding service from the companies they do buy from. You need to be really imaginative to get in front of these buyers.

We invite you to Think Outside The Box in these unprecedented times.  Here are some questions you should be asking yourself. 

• Where will I find new customers, leads for my products?  The Net!

• Where are buyers spending time finding what they need? The Net!

• What is the quickest way to get my product in front of the buyer?  The Net!

• What will be most effective in getting my products in front of the buyers?  The Net!

So, the industrial buyer turtles have pulled back into their shells, what are you going to do to entice them back out?